The problem with the Internet Marketing industry today is that there is no structure. Unfortunately the reason why most new Internet Marketers fail is not that they are always looking for the ‘next best thing’ but that they don’t have a grasp on the overwhelming industry. This can lead to frustration and a lot of money spent on programs and coaches that do not really help your subscribers and they in turn ‘opt out’ of your list.

With inboxes exploding with your competition’s emails , new marketers are trying to catch up on every experienced Internet Marketer’s sales page and trying to find a program or ‘Mentor’ who can lead them in the right direction. Most of their day can be filled with just  this time wasting activity of sorting, reading, watching videos, etc.

Some Internet Marketers recognize this need and try in vain to offer solutions to their vast ‘list’ of customers, but most ‘customers’ don’t even recognize their own needs with so many avenues in Internet Marketing to take to build their own business.

I have been actively trying to build my own online business for over a year now, with my website up and running, I have learned a lot. Yet I still find myself looking for the right ‘position’ to take when it comes to Internet Marketing.

I find that there is quite a need for structure in this exploding industry.

What are my strengths? Weaknesses? Where can I find the help that I am looking for without getting caught up in the whirlwind of massive growth and explosions that are overtaking the web in Marketing? There certainly is the realization to all of us Internet Marketers that ‘replacing your job’ is what most of the country is looking toward in this economy.

Positions descriptions are needed to pinpoint your ‘list’ of customers and drive to them exactly to what they need rather than mass mailings on the same ‘new offer’ or ‘best offer’.

Consider your customers needs first. Target that need.

In my time trying to build my business online, I have followed many experienced Internet Marketers, only to find that they are not meeting my needs therefore I unsubscribe myself from their ‘list’ and continue in my search- sorting, reading and watching videos.

To me, this seems like a time wasting effort when I know that who I may have previously been following may have had the answers, but due to ‘do not reply to this email message’ and so many followers of an experienced marketer asking many of the same questions, they usually do not have time to identify each of their customer’s needs.

With the vast number of many programs at their fingertips, is there no way to categorize your customers and target specific emails to them? My own list could use this type of program as I am sure that many of my customers are coming in not realizing what their own ‘position’ is when they enter the industry.

My goal? To create ‘position descriptions’ to assist new marketers find their direction. If I could target a new marketer, offer them personalized solutions to their position in Internet Marketing, don’t you think that they would continue to follow?

Why are we trying to recreate the wheel when it comes to working online? It may not be your typical J-O-B, but most new marketers are hardwired with this sense of security. When they know what their position entails, they will perform to their best ability just as we all were taught growing up: Go to school, get a job, work everyday = SUCCESS. This is the type of subscriber that I would search for. One with a good work ethic that will continue to follow and become loyal to my brand.

KEEP your subscribers. Maintain your list by offering unique ‘positions’ to each member of your list. Identify what their needs are and meet those needs.

I won't be surprised if I create an E Book about everything that I have learned about Watercoloring!

My first tip would be to plan on using a LOT of paper- it takes practice! Here's what I did last weekend- started around 6AM and finished around 10AM. Not too bad!

Look closely. These are three separate paintings. I did a trio to hang at home.
I'm learning there's less 'control' than you would think.
My new objective is to learn how to mix colors better- then lay them so they overlap like the blue and yellows below.

The theme was meant to be a striking green/ yellow effect and I think shows.

For more of my watercolors, click on my name on the home page or here.

Folks, I have a new Hero. His name is The Laid Off Ninja.

Laid Off Ninja is a very reclusive being. He remains completely secluded in his home at the LayOff Support Network aka LSN.
But you can invite him to your own home.

When I first visited LSN over a month ago, I thought "what a concept!" and joined immediately.

Just like you, I was laid off and have had some days of struggle when I can't seem to wrap my head around the fact that I DO contribute to society and now that my presence has been mostly only ever felt inside the confines of my home, I can share my doubts and fears without completely revealing myself.

You see, I too, am a Ninja. I can completely relate to the Laid Off Ninja and am given to days where I feel like venting some frustration about being 'thrown away like old corporate trash.'

Of course, I have also found at LSN, a place where I can share my talents. This is what we were meant to do here on earth. We feel valued and reinforce our sense of security when we give what we feel and share our experiences in hopes of helping one another.

Being laid off can be an emotional time for us. We can feel a lack of structure leading to a lack of self control. We lack a strict schedule that has been imposed on us from grade school through our entire lives with a feeling that we must adhere to our dailies in accordance to today's society.

Get up, get cleaned, go to school, work, etc, then go home and relax.

A change in this schedule can leave us feeling distorted, changed somehow. This change is drastic in our lives. It can ruin relationships while we are trying desperately to get a hold on our finances.

Like me, many people find SOME semblance of structure on their PC's. There's a sense of security being able to network, email and research. Joining a Network such as Layoff Support Network fills many holes in our psyche by allowing us this small 'rage' if you will, while giving us valuable resources that we can literally 'take to the bank'.

If you haven't already, please take a look at the Lay Off Support Network. 

It's a valuable resource for unemployed workers and a life saver when you just need to let off a little steam  before you pop.

I was in the height of my career, my son graduating soon from  the college that he is attending, and I thought it couldn't get any better than that.

Then I found out that my company was moving out of state.

As if JUST turning 40 this year wasn't enough, employment advice that I had been sharing with Boomers for the past 3 years was now going to apply to me!

As usual, work was work. I kept it out of my personal life. Then my eldest, the one who had been working his tail off in college these past four years, told me that due to the economy he wanted to stay in college and complete his graduates degree.
Smart kid.

Whoa- is all I could say. Proud as I could be, I also realized that something more was going on outside of my little office in Denver.

Employment rates across America were numbers to me. Each resume that I came across was another sheet of paper that I tried to match to a job description and struggles of the unemployed were just a bad dream. I could help them become employed eventually. And at 5:00PM, I went home for the day.

Forward 6 months and I am packing up my office and heading home. Tears? Not me. Life shaking realization? Bingo.

So here I am, with a great kid with a whip of a mind and I am keeping his thoughts of future employment competition in a notebook.

Sound risky to you? Not to me. He's studying to be an Actuary.

If you don't know where I'm going with all of this by now, let me tell you.

Traditional methods of recruiting are changing. I saw that for the past 3 years and have assisted in many of the changes. Going from a staff of 5 recruiters in a small office in Denver Metro, to 1 recruiter. Me.

It's happening across the board in business. Lay offs are downsizing offices and leaving the last man standing with a few choices: Work Hard, or Work Smart.

I chose the latter. In working smart, I have given myself the opportunity to choose NOT to be obsolete. I have a LOT to offer after many years of experience and I feel that I can still make a difference.

Rather than quietly step to the side and consider myself one of the masses, I have opted to join the successful who have invited innovation into their lives during this economy's crisis.

I still consider myself a Recruiter, but rather than work for a company, I work for myself. And I work harder now than I ever did before.

Take time to evaluate yourself. Sure, consider your options. But at the end of the day, who better to rely on than yourself.

Besides, big girls don't cry- they fight back.

Cass Fisher
Recruitment Solutions