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The problem with the Internet Marketing industry today is that there is no structure. Unfortunately the reason why most new Internet Marketers fail is not that they are always looking for the ‘next best thing’ but that they don’t have a grasp on the overwhelming industry. This can lead to frustration and a lot of money spent on programs and coaches that do not really help your subscribers and they in turn ‘opt out’ of your list.

With inboxes exploding with your competition’s emails , new marketers are trying to catch up on every experienced Internet Marketer’s sales page and trying to find a program or ‘Mentor’ who can lead them in the right direction. Most of their day can be filled with just  this time wasting activity of sorting, reading, watching videos, etc.

Some Internet Marketers recognize this need and try in vain to offer solutions to their vast ‘list’ of customers, but most ‘customers’ don’t even recognize their own needs with so many avenues in Internet Marketing to take to build their own business.

I have been actively trying to build my own online business for over a year now, with my website up and running, I have learned a lot. Yet I still find myself looking for the right ‘position’ to take when it comes to Internet Marketing.

I find that there is quite a need for structure in this exploding industry.

What are my strengths? Weaknesses? Where can I find the help that I am looking for without getting caught up in the whirlwind of massive growth and explosions that are overtaking the web in Marketing? There certainly is the realization to all of us Internet Marketers that ‘replacing your job’ is what most of the country is looking toward in this economy.

Positions descriptions are needed to pinpoint your ‘list’ of customers and drive to them exactly to what they need rather than mass mailings on the same ‘new offer’ or ‘best offer’.

Consider your customers needs first. Target that need.

In my time trying to build my business online, I have followed many experienced Internet Marketers, only to find that they are not meeting my needs therefore I unsubscribe myself from their ‘list’ and continue in my search- sorting, reading and watching videos.

To me, this seems like a time wasting effort when I know that who I may have previously been following may have had the answers, but due to ‘do not reply to this email message’ and so many followers of an experienced marketer asking many of the same questions, they usually do not have time to identify each of their customer’s needs.

With the vast number of many programs at their fingertips, is there no way to categorize your customers and target specific emails to them? My own list could use this type of program as I am sure that many of my customers are coming in not realizing what their own ‘position’ is when they enter the industry.

My goal? To create ‘position descriptions’ to assist new marketers find their direction. If I could target a new marketer, offer them personalized solutions to their position in Internet Marketing, don’t you think that they would continue to follow?

Why are we trying to recreate the wheel when it comes to working online? It may not be your typical J-O-B, but most new marketers are hardwired with this sense of security. When they know what their position entails, they will perform to their best ability just as we all were taught growing up: Go to school, get a job, work everyday = SUCCESS. This is the type of subscriber that I would search for. One with a good work ethic that will continue to follow and become loyal to my brand.

KEEP your subscribers. Maintain your list by offering unique ‘positions’ to each member of your list. Identify what their needs are and meet those needs.
 


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