While this all may be true, no amount of convincing in your cover letter will make the hiring manager hire you without a great back up to your story. The cover letter is your story, sure, but it can be used to literally ‘fling’ your resume above others in database search engines.
Right now, Recruiters and Hiring Managers are searching through electronic databases such as CareerBuilder and Monster to find a good match for their job description. Using your cover letter to help you 'jump hurdles' over other applicants is vital if you don't personally know anyone in the office who will get you an interview for the job.
When writing a cover letter, your overall goal should be to show that you are suitable for the position being offered while filling your cover letter with keyword rich text.
Using the job description requirements in one column in your cover letter already fulfills all of the keyword requirements for the search. Keep in mind that you only want to use the requirements that you already meet. On the adjacent column, list the requirements that you possess making sure that you use the same terminology that the company used when writing the description.
The cover letter should have an effective opening and closing with a ‘Thank You’ for good etiquette.
The opening of the letter should briefly explain who you are and that you are interested in the position as well as your thoughts as to why you are a good match. Include that you have reviewed the position and can see for yourself that you possess the qualifications for the job posted.
The closing should confirm that the information you presented shows that you are a good match for the position and request an interview at the interviewers earliest convenience. It should also inform the Recruiter or Hiring Manager that you will be sure to follow up with the office regarding the position due to your immediate interest. Don’t forget the ‘Thank You’!
Remember: Time is of the essence. You are job hunting. Once you find a suitable position, go after it until you get that interview and get the job.