In a sea of applicants, a recruiter or hiring manager can whisk past your resume many times creating the deep down unconscious act of thinking that YOU aren't a good fit! Even if they have only seen your name and haven't seen your resume!
Once your resume is 'passed on', a recruiter or hiring manager may still remember your name.Your name is your only branding tool when the hiring personnel haven't seen your resume, only your name listed with hundreds of other applicants.
Try doing your research and applying directly to the company's website if you really want a chance to be seen out of a sea of applicants. This effort shows that you have done your research, you know what position that you are applying to and the hiring staff will actually look at what you have submitted when you apply directly to the site.
Did you know that recruiters will often present the resumes they obtained from the company's website directly to the hiring manager? This is how to get your resume seen when others resume's are still floating around on the web.